How Gen Z Is Shifting the Financial Industry with Their Payment Preferences
By: Elizabeth Gass and Jenna Schwab, Marketing Interns, VeleraSummary: Gen Z — those born between 1997 and 2012 — has grown up with technology at their fingertips, resulting in digital-first expectations for how they prefer to bank. Elizabeth Gass and Jenna Schwab, Marketing Interns for Velera, explore areas credit unions should focus on when developing their strategies for acquiring members within the Gen Z demographic.
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Authors: Elizabeth Gass is interning this summer with Velera’s Marketing department. She is a rising senior at Iowa State University, pursuing her undergraduate degree in Marketing and Management, while earning a Professional Sales certificate. Jenna Schwab is also interning this summer with Velera’s Marketing department. She is a recent graduate of Wayne State University in Detroit, Michigan, where she majored in Honors Marketing with a concentration in Digital Marketing and Analytics. Jenna is now halfway through her MBA, also at Wayne State University.
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