Digital Trends: Removing Friction in the Member Experience

Summary: Digital banking technology can support a better, more convenient member experience while helping financial institutions save on costs by reallocating funds to tech development. Brian Day, Senior Strategic Consultant with Advisors Plus, discusses four digital trends that are shaping consumer expectations and impacting the credit union market – and how credit unions must respond to prepare for the future.

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Author: As a senior strategic consultant with Advisors Plus, Brian Day helps Velera clients understand industry trends and product solutions, with a focus on digital solutions. He has worked in various roles at Velera, focused on innovation, product development and client consulting. Prior to working in financial services, Brian held product support roles focused on market analysis, market research and forecasting for organizations in the manufacturing sector. He earned a bachelor’s degree from the University of Northern Iowa.

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